BUFFALO, NY – Vita Coco signs on with The Buffalo Sports and Wellness Association (BSWA) as a headline sponsor of Kronies Jamfest 2011.  Vita Coca joins Kronies Bar and Grill, Kevin’s Catering and the Kenmore Knights of Colombus as sponsors for the event and will be providing coconut water to replenish athletes while participating.

Kronies Jamfest 2011 is the first recreational basketball league in Western New York to offer full stat tracking, exclusive BSWA game day jerseys, online standings, statistics, leaderboards and registration, live facebook updates listing league standings, scoring leaders, and game results, and a live DJ playing warm-up music between games. The league begins on Sunday, February 27th, 2011 from 3 p.m. until 9 p.m. and will commence every Sunday there after.

The BSWA is a 501(c)3 not-for-profit organization offering community sports leagues for all levels of athleticism, nutritional advice via their interactive website, recommended training regimens and community sponsored events and programs in an attempt to help make Buffalo, NY a healthier, more vibrant community. So, weather you are looking for a new running route or a new health recipe to wow your family, Buffalo Sports and Wellness can help you.